Dynamic Focus

In their book, Dynamic Focus, Wayne Gerber and Dusty Stuab write about the two fundamental perspectives that guide our daily interactions: the transactional and the transformational.

The transactional perspective is the realm of success, measurable results, return on investment, and tangible rewards and punishments. In contrast, the transformational perspective is where we find personal meaning, discover new possibilities, create, love, inspire, and innovate. Continue reading